#Peak games spades plus plus

The remainder of Peak Games is another story. And according to analysis from Apptopia, it looks like Zynga was set to recoup the money it paid out by 2019, meaning that business is now profitable.

#Peak games spades plus plus

The deal included games like Spades Plus and Gin Rummy Plus, respectively the largest spade and rummy mobile games in the world at the time and games that were popular in Peak’s home market, 101 Okey Plus and Okey Plus. The deal is notable not just because of what it’s adding to Zynga today, but because it highlights some interesting history between the two companies.īack in November 2017, Zynga acquired one division of Peak Games, its mobile card games studio, for $100 million in cash. Specifically, Zynga today said it believes the deal will bump up revenues by $40 million for the year, to $1.840 billion. Zynga says the deal will close in the third quarter of 2020, and it’s updated its guidance already on the news, sending its stock up more than 5% in pre-market trading. So while the back ends (and revenues) may be getting combined, Zynga says Peak’s people will stay put and continue to work under the Peak brand on the existing franchises as well as on new projects that are already in development. Peak has 100 employees working on its current franchises and other games. However, the long play is also where the third big asset comes in: talent. Of course, sustaining both of those titles and their respective franchises as hits for the long run is not a given - the world of gaming regularly sees blockbusters fizzle out when the next big thing comes along - although these “forever franchises” with their steady popularity have a strong play to be exactly that. Zynga says that bolting on Peak’s games network to its own will boost its number of mobile daily active users by 60%, which mean a lot of scaling up for its ad network. Significantly, Peak Games’ primary users are outside of Zynga’s home market of the US, representing a real growth opportunity for the company to cross-sell other games. It’s not just about adding popular games content, but expanding Zynga’s advertising business as well. And on top of that, those two games are some of the highest-grossing among all in Apple’s App Store, ranking among the top-10 and top-20 games in the past two years, Zynga noted in its announcement. Toon Blast and Toy Blast together total more than 12 million DAUs. The first is picking up two very popular titles/franchises that it doesn’t have do develop from scratch (in hopes of investing R&D budget in what it hopes but can’t guarantee will be a hit). Sidar Sahin, the founder and CEO, had been the company’s biggest shareholder.Īs with all M&A in the world of gaming, Zynga is getting a couple of big gains out of this sale.

Peak’s investors had included European VCs Earlybird and Hummingbird Ventures - both active backers of startups in emerging markets in the region - and Endeavor Global (the nonprofit that invests via its Endeavor Catalyst fund).

The news caps off a short period of speculation about an upcoming deal, with local tech publications like Webrazzi calling the sale (and correct price) last month. In 2017, it purchased the company’s mobile card games business for $100 million (more on that below). Interestingly, this is the second time that Zynga has made a Peak Games acquisition. Social gaming company Zynga confirmed that it is buying Istanbul-based Peak Games, the company behind popular Candy-Crush-style mobile gaming apps Toon Blast and Toy Blast, for $1.8 billion - $900 million in cash, and $900 million in Zynga shares. Today, some news of a huge acquisition out of Turkey that represents the first billion-dollar-plus exit for a startup out of the country.